Itziar Toledo

Details

Birth date: 05/01/1987
Place of residence: Madrid, Spain
itziar.toledo@gmail.com
+34 679 21 91 42

Hello, I am Itziar Toledo

I am a communication, marketing & advertising professional. Passionate digital environment specialist.
I have been working 5 years on Advertising agencies (on & offline) as account executive building durable relationships as main contact working with marketing departments in different companies and sectors.

Strategic and creative thinker and believer. Passionate and dedicated team player with strong communication and stakeholder management skills.

Objective

Contribute within the team to create integrated strategies in order to develop effective and creative solutions for communication projects. Management focused on where I can effectively utilize my expertise to lead and build lasting relationship with the different internal and external (clients/vendors) teams.

Professional competences

Responsive Web Design

Integrated Communication

Integrated (both Online-Offline) advertising.
5 years working on both environments that give me the integrated vision to work on today communication project solutions.

User experience design

Communication Solutions

Strategic and creative communication solutions: focus on developing integrated, executable and effective analysis for the different brand projects development.

Prototyping

Project Management

Owning deadlines, budget and internal resources organization. Also working collaboratively with the brand marketing departments.

Experience

July 2013

Present

Leo Burnett Madrid

Senior Account Executive

Philip Morris International: L&M, Chesterfield

  • Brand Plan Development: development & implementation of the annual plan that reach the company targets focused on the advertising&promotions, marketing, analysis and research. Working collaboratively with the brand/vendors and internal resources to build all the annual communication campaigns.
  • Daily management and execution: day-to-day brand campaigns implementation. Owning deadlines, budget and the internal resources organization.

Ginos ristorante, Grupo Vips

  • Strategy and implementation of the communication campaigns: digital and offline (ATL - OOH, Print and BTL - Point-of-sale, Cinema) advertising.
  • Daily management and execution: day-to-day campaign implementation.

P&G: Health & Home care brands: Clearblue, Max Factor, Aussie, Don Limpio

  • Local adaptation and launch of International print and TV campaigns.


July 2009

June 2013

101 - Independent digital advertising agency

Account Executive

J&B International, Diageo. Digital advertising Hub - 2010 – 2013

  • Digital Brand Strategy development working along with Kesselskramer Amsterdam.
  • Digital Hub for J&B working on the implementation of advertising campaigns up to in 11 markets at the same time: multiplatform development, adaptation, launch coordination, support and monitoring.
  • Analysis and results optimization. Campaign analysis and learning reports.

Häagen-Dazs, General Mills. Creative agency - 2012 - 2014

  • Spain and Portugal creative agency managing the elaboration of the annual Brand strategy.
  • Daily management and campaigns implementation.

Tanqueray, Diageo. Digital advertising Hub - 2010 – 2012

  • Worldwide Website development
  • Digital and RRSS strategy starting from the creative concept developed by Mother New York and working along with them while implementing the strategy.

Universidad San Jorge, Zaragoza. Strategic digital consultancy - 2013

  • Digital and RRSS strategic consultancy for the marketing department of the University.

Brands and former projects:

  • Banking. Bankia. Digital campaigns implementation - 2013
  • Mass consumer sector. Rizla, Imperial tobacco. Brand identity development - 2012 - 2013
  • Real estate services. Metrovacesa. Campaign development: “Adiós pisos” for that area end of business - 2009 - 2011
  • Retail sector. Grupo Dinosol supermercados, Digital brand identity development - 2009 - 2010

Education

Licenciatura: Advertising and Public Relationships

University of Navarra (2005-2009)

Languages:

English

Spoken fluently and competent at a business level: meetings attendance and participation, leading conference calls, elaboration and defense of presentations, etc.

Social

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