Hello, I am Itziar Toledo

I am a communication & advertising professional. Passionate digital environment specialist. I have been working 5 years on Advertising agencies (on & offline) building durable relationships as main contact working with marketing departments in different companies and sectors.

Strategic and creative thinker and believer. Passionate and dedicated team player with strong communication and stakeholder management skills.


Contribute within the team to create integrated strategies in order to develop effective and creative solutions for communication projects. Management focused on where I can effectively utilize my expertise to lead and build lasting relationship with the different internal and external (clients/vendors) teams.

Professional competences

Responsive Web Design

Integrated Communication

Integrated (both Online-Offline) advertising.
5 years working on both environments that give me the integrated vision to work on today communication project solutions.

User experience design

Communication Solutions

Strategic and creative solutions: focus on building integrated, most creative, executable and effective communication projects for the brands development.


Project Management

Owning deadlines, budget and internal resources organization. Also working collaboratively with the brand marketing departments.


July 2013


Leo Burnett Madrid

Senior Account Executive

Philip Morris International: L&M, Chesterfield

  • Brand Plan Development – development & implementation of the annual plan that achieves company targets focused on the advertising, program/promotions and research working collaboratively with the brand/vendors and internal resources to build all the annual communication campaigns.
  • Daily management and execution – day-to-day brand campaigns implementation. Owning deadlines, budget and internal resources organization.

Ginos ristorante, Grupo Vips
  • Strategy and implementation of the communication campaigns: digital and offline (Point-of-sale, OOH, Print, Cinema) advertising.
  • Daily management and execution – day-to-day campaign implementation.

P&G: Health & Home care brands: Clearblue, Max Factor, Aussie, Don Limpio
  • Local adaptation and launch of International print and TV campaigns.

July 2009

June 2013

101 - Independent digital advertising agency

Account Executive

J&B International, Diageo. Digital advertising Hub - 2010 – 2013

  • Digital Brand strategy working along with Kesselskramer Amsterdam.
  • Digital Hub for J&B working on the implementation of advertising campaigns up to in 11 markets at the same time: multiplatform development, adaptation, launch coordination, support and monitoring.
  • Analysis and results optimization. Campaign analysis and learnings reports.

Häagen-Dazs, General Mills. Creative agency - 2012 - 2014
  • Spain and Portugal creative agency managing the elaboration of the annual Brand strategy.
  • Daily management and campaigns implementation.

Tanqueray, Diageo. Digital advertising Hub - 2010 – 2012
  • Worldwide Website development
  • Digital and RRSS strategy starting from the creative concept developed by Mother New York and working along with them while implementing the strategy.

Universidad San Jorge, Zaragoza. Strategic digital consultancy - 2013 -
  • Strategic digital and RRSS consultancy for the University marketing department

Brands and former projects:
  • Rizla, Imperial tobacco. 2013 - 2014
  • Metrovacesa, 2009 - 2011
  • Grupo Dinosol supermercados, 2009 - 2010


Licenciatura: Advertising and Public Relationships

University of Navarra (2005-2009)



Complete professional competences: leading conference calls, meeting attendance & participation, elaboration of presentations...