Itziar Toledo


Birth date: 05/01/1987
Place of residence: Madrid, Spain
+34 679 21 91 42

Hello, I am Itziar

A communication, marketing & advertising professional. An enthusiastic digital environment specialist. I am strategic and creative thinker and believer.
I have been working 5 years on Advertising agencies (on & offline) as Account executive building durable relationships with marketing departments of different companies and sectors.


My core objective is to be a part of
 a passionate team. To contribute to create integrated strategies in order to develop effective and creative ideas to engage the audiences and leverage communication. Management focused on clients' needs leading and build lasting relationship with the different internal and external teams.

Professional competences

Responsive Web Design

Integrated Communication

Integrated (both Online-Offline) advertising.
5 years working on both environments give me the vision to work on 360° communication project solutions.

User experience design

Communication Solutions

Strategic and creative communication solutions: focused on developing integrated, executable and effective analysis for the different brand projects development.


Project Management

Owning deadlines, budget and internal resources organization. Also working collaboratively with the brand marketing departments.


July 2013


Leo Burnett Madrid

Senior Account Executive

Philip Morris International: L&M, Chesterfield

  • Brand Plan Development: development & implementation of the annual plan that reaches the company targets focused on the advertising&promotions, marketing, analysis and research. Working collaboratively with the brand/vendors and internal resources to build all the annual communication campaigns.
  • Daily management and execution: day-to-day brand campaigns implementation. Owning deadlines, budget and the internal resources organization.

Ginos ristorante, Grupo Vips

  • Strategy and implementation of the communication campaigns: digital and offline (ATL - OOH, Print and BTL - Point-of-sale, Cinema) advertising.
  • Daily management and execution: day-to-day campaign implementation.

P&G: Health & Home care brands: Clearblue, Max Factor, Aussie, Don Limpio

  • Local adaptation and launch of International print and TV campaigns.

July 2009

June 2013

101 - Independent digital advertising agency

Account Executive

J&B International, Diageo. Digital advertising Hub - 2010 – 2013

  • Digital Brand Strategy development working along with Kesselskramer Amsterdam.
  • Digital Hub for J&B working on the implementation of advertising campaigns up to in 11 markets at the same time: multiplatform development, adaptation, launch coordination, support and monitoring.
  • Analysis and results optimization. Campaign analysis and learning reports.

Häagen-Dazs, General Mills. Creative agency - 2012 - 2014

  • Spain and Portugal creative agency managing the elaboration of the annual Brand strategy.
  • Daily management and campaigns implementation.

Tanqueray, Diageo. Digital advertising Hub - 2010 – 2012

  • Worldwide Website development
  • Digital and RRSS strategy starting from the creative concept developed by Mother New York and working along with them while implementing the strategy.

Universidad San Jorge, Zaragoza. Strategic digital consultancy - 2013

  • Digital and RRSS strategic consultancy for the marketing department of the University.

Brands and former projects:

  • Banking. Bankia. Digital campaigns implementation - 2013
  • Mass consumer sector. Rizla, Imperial tobacco. Brand identity development - 2012 - 2013
  • Real estate services. Metrovacesa. Campaign development: “Adiós pisos” for that area end of business - 2009 - 2011
  • Retail sector. Grupo Dinosol supermercados, Digital brand identity development - 2009 - 2010


Licenciatura: Advertising and Public Relationships

University of Navarra (2005-2009)



Spoken fluently and competent at a business level: meetings attendance and participation, leading conference calls, elaboration and defense of presentations, etc.